BENEFITS OF ONLINE FUNDRAISING
In the digital age, people are more connected than they have ever been. This is a great boon for fundraising organizations because anybody can tap into a huge online market. Here are some of the benefits associated with an online fundraising strategy.
Cost-Effective – Besides the mere fact that physically printing out ads for newspapers, gathering areas, etc. can get costly fast, online marketing allows for a much greater reach than traditional promotion mediums. Not only that, but it is much easier to scale when your organization does start to gain traction.
Data Aggregation – One of the biggest benefits of online fundraising promotion is that you will get invaluable data for your campaign. This data will allow you to make integral changes to your fundraising strategy. Factors like time on site page/app, which pages are being viewed, what demographics you are attracting, etc. can all provide invaluable information to tailor your fundraising campaign to potential donors.
Easy Implementation – Not only are online campaigns easy to implement (at least once you understand the application you’re using), you will get real time data points on its success much sooner than with a traditional outreach campaign. If you’re not comfortable with technology, don’t worry, Out of the Box Solutions offers help every step of the way.
Customization – With the data you get, you’ll easily be able to customize promotion plans to send directly to your target audiences, with very little extra work. This is something that traditional media advertising is just unable to do.